Branding Innovation Centre

A one-of-a-kind showcase cum empowerment facility to transform small and medium-sized enterprises into global businessest through strategic use of branding.

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News

Global packaging solutions delivered to Penang

20 May 2010

Global packaging solutions delivered to Penang

The SME Branding and Packaging Mobile Gallery made an appearance at the Penang Malays Economic Convention at the Seberang Perai Polytechnic earlier this month. The convention, targeted at entrepreneurs in small and medium size industries as well as those with interest in becoming entrepreneurs, was officiated by the Prime Minister of Malaysia, Dato’ Seri Najib Tun Abdul Razak.

The entrepreneurs attending the convention took time to visit the Mobile Gallery to learn more about the branding and packaging behind each product featured and how they can implement similar concepts to improve their own product’s packaging for the international market. The Prime Minister also paid the Mobile Branding Gallery a visit, as did the Minister of Defence, Dato’ Seri Dr. Ahmad Zahid Hamidi.

Messages

YB Dato’ Mustapa Mohamed

" Being open to innovative ideas, approaches and systems is imperative in today’s fast-changing world. However, if a corporate brand is weak or incoherent, innovation may do little for the success of a company. "YB Dato’ Mustapa Mohamed
Minister of International Trade and Industry
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Tan Sri Dato Dr. Lim Kok Wing

" Malaysia must become a country that stands alongside the very best in the world. We must succeed in creating more products the world wants to use and more brands the world wants to buy. "Tan Sri Dato Dr. Lim Kok Wing
President of Limkokwing University of Creative Technology
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